PART 1: THE DEVELOPMENT OF ONLINE ADULT PRODUCTS
Talking about sex change has passed, and the sex toy industry is ushering in an explosive period.
In recent years, the conversation around sexual preferences and exploration has evolved significantly. The stigma associated with discussing sex and sexual preferences has gradually faded into the past. In its place, a thriving and rapidly growing sex toy industry has emerged. This industry is experiencing an explosive period of growth, and here’s how it’s unfolding.
With the increasing variety of adult products in China, it has gradually developed from family planning products to all kinds of sex toys.
The landscape of adult products has undergone a remarkable transformation in China. What once primarily included family planning items has now expanded to encompass a diverse array of sex toys. The growth in variety has been astonishing. In 2019, the erotic e-commerce market in China reached a staggering 38.92 billion yuan, and it has continued to maintain a rapid growth rate of more than 50%. The market is expected to surpass 60 billion yuan by 2020.
The popularization of sex toys, the advanced market demand has been born.
A significant driving force behind the rapid growth in the sex toy industry is the increasing popularity of these products. As more and more individuals embrace the idea of using sex toys, the market’s demand has evolved. Notably, the frequency of per capita consumption has risen, reflecting a growing desire for more advanced and sophisticated sex toys.
It is more common to search for sex toys at night and place orders during the day.
Analyzing the behavior of consumers in the market, a pattern emerges. Many individuals tend to search for sex toys during the nighttime hours, particularly between 9 pm and 2 am. However, when it comes to making actual purchases, consumers predominantly do so during the daytime, primarily between 9 am and 5 pm.
To enhance the happiness, a variety of sex toys are needed to help.
The consumption landscape within the industry has seen a notable shift. Erotic care products have continually expanded their market share over the past three years, surpassing men’s appliances to become the largest category in the consumption of erotic products. This growth extends to per capita consumption, and even smaller categories like sex furniture have experienced increased consumption over the past year.
Men dominate adult consumption, and the female market needs to be tapped.
While the number of consumers in the online sex market continues to rise, men still comprise the majority. In terms of per capita consumption, women’s use of sex toys lags behind that of men. However, it’s worth noting that the proportion of female consumers is gradually expanding. This presents a unique opportunity for the industry to tap into the female market and cater to their preferences.
The little drivers and old drivers depart at high speed.
It’s interesting to note that different generations have distinct roles in driving the online sex market. The post-85s and post-90s are the main groups of consumers, not only constituting a significant portion of consumption but also exhibiting higher per capita consumption rates than other age groups. Additionally, the post-95s and pre-80s generations are actively engaging in searches, indicating a promising avenue for further market growth.
PART 2: MAIN CHARACTERISTICS OF CONSUMERS OF ONLINE ADULT PRODUCTS
1: (Urban Youth)
The pressure of life affects the stable performance of the players in the first-tier cities.
Interestingly, first-tier cities face unique challenges when it comes to the consumption of online adult products. The high-pressure environment of these bustling urban centers can impact the stable performance of individuals, affecting their engagement with the industry. In contrast, second-tier cities and those below the fifth tier have become the primary markets for online sex toys, with consistent consumption growth.
Although the overall consumption power of high-tier cities needs to be released, first-tier cities are full of youthful power.
Despite the challenges presented by high-pressure urban life, first-tier cities are brimming with youthful energy. The post-95 generation, in particular, has a significant presence in these cities, contributing to a dynamic atmosphere. This younger demographic has a more substantial population and a higher population growth rate compared to lower-tier cities.
Young people in first-tier cities are more willing to spend big money for their dolls.
When examining the category preferences of people from different tier-level cities, a noteworthy trend emerges. Young individuals across all tier-level cities express a willingness to invest in physical dolls as companions. However, young people in first-tier cities, in particular, exhibit a propensity to spend more generously, with per capita consumption on physical dolls being 1.6 times higher than that of their counterparts in lower-tier cities.
(Married Family)
Sex toys enhance the sex sense of marriage.
The appeal of adult products extends well beyond the single population. Nearly 80% of online adult product consumers are married individuals. Moreover, there’s been a significant increase in consumption among married couples, particularly those in their childbearing years. In terms of per capita consumption, married individuals invest significantly more in erotic goods compared to unmarried individuals.
Married women are more active in consumption.
The acceptance of healthy sexual consumption among married women has seen a steady rise. This demographic has become increasingly proactive in their purchasing behavior. Notably, the growth rate of sex toy consumption among married women in various stages of their relationships has experienced a significant upswing.
After marriage, the interest is not diminished, and consumption pays more attention to enhancing the interest of both parties.
Married couples place a strong emphasis on enhancing the pleasure and excitement of their relationships through the consumption of sex toys. Their demand for tools and flirting perfumes to add excitement to their intimate lives is notably high.
(Young Couple)
Men dominate the small interactions between couples.
In the realm of couple-focused sex toys, the consumption of male-oriented products surpasses that of female-oriented ones, and this gap continues to widen. However, there is a noteworthy shift occurring, as the proportion of female consumers in this segment is gradually increasing. Women are becoming more vocal about their desires and are increasingly willing to explore new avenues of pleasure.
Face up to the needs of yourself and your sexual partners, sex toys have become a new choice for couples as gifts.
Couples are increasingly recognizing the value of addressing their own needs and those of their partners through the use of sex toys. In this regard, sex toys have emerged as a unique and exciting gift choice among couples. Men often prefer to buy clitoral stimulation products for their female partners, while women opt for physical dolls and masturbation cups for their male counterparts.
Sex toys dispel the cold and add icing on the cake for the life of both sexes between couples.
Couples are finding that sex toys can add a delightful and adventurous dimension to their relationships. Beyond traditional occasions like Valentine’s Day, the winter season has become a high-frequency period for couples to exchange sex toys, further enriching their shared experiences and enhancing intimacy.
These trends and insights provide a comprehensive picture of the evolving landscape of online adult products, reflecting changes in consumer preferences, demographics, and market dynamics. The sex toy industry’s growth trajectory shows no sign of slowing down, with increasing demand and a wider audience base contributing to its rapid expansion.